GPSR for online shops: what your product pages must show
The EU General Product Safety Regulation (Regulation (EU) 2023/988, “GPSR”) has applied since 13 December 2024. It covers consumer products sold to people in the EU, including through online shops and marketplaces.
What an online listing must show
Article 19 of the GPSR lists the information that must be shown clearly on the product listing itself:
- The manufacturer’s name, registered trade name or trade mark, and a postal and electronic address where they can be contacted
- If the manufacturer is not established in the EU: the name and contact details of the responsible person in the EU
- Information to identify the product, such as a picture, its type and any other product identifier (model, batch or serial number, SKU or EAN)
- Any warnings or safety information, in a language easily understood by consumers in the country where the product is sold
Who it applies to
Any business selling consumer products to people in the EU, whether you make the products, import them or sell other brands. Unlike the accessibility rules of the European Accessibility Act, the GPSR has no general exemption for small businesses. Your legal adviser can confirm exactly what applies to your products.
Common gaps we see
- Manufacturer details only in the legal notice, not on the product page
- Products from non-EU suppliers with no EU responsible person named
- Safety warnings only on the packaging, not in the listing
- Warnings in English only, on a shop that also sells to France or Germany
How we help
- GPSR check, €49 (or €229 together with our accessibility audit): we check your product pages and list exactly what is missing.
- GPSR update, from €149: we add a clear “Product safety” block to your Shopify, WooCommerce or Shopware product template, filled from your product data, on a copy of your theme, published only after your approval.
You provide the manufacturer and safety information; we make sure it appears in the right place on every product page. This is a technical service, not legal advice.
Get a free first look
Send your shop address to veracess.compliance@gmail.com and we will tell you, free of charge, whether your product pages show the basics.